Florida heat isn't a weekend thing. It's every day, from April to October.
SWELTR was started by a guy from Sarasota who's worked construction in the Florida heat and grew up on the water. He knows the 6 a.m. starts on a roof, the afternoons on a boat with no shade, and the gas-station cooler on the way to the job.
He's building SWELTR with his partner, here in Sarasota.
Built for the heat, not the gym.
Most of what's out there is made for gyms. We wanted something for job sites, docks, beaches and golf courses: single-serve sticks that ride in a pocket and mix into a bottle of water.
That's the whole idea. Three lines (Hydration, Energy and Recover), the colors of a Gulf Coast sunset, and a name that says what it's for.
Rip the stick. Beat the heat.
The people who are out there.
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